👋🏻 hey.html
Hi, I'm Sander Janssen.
I prevent organizations from wasting money on their website.
With 12+ years of building websites, I keep things simple - no overcomplicated frameworks, no tech jargon your team can't understand.
I dig into the "why" behind your ideas, challenge assumptions, and propose features that actually move the needle.
What I do
- Custom website development
- UX/UI design with focus on business goals
- CMS development (I'm a Statamic CMS Partner)
What I won't do
- Use pre-made templates
- Day-to-day maintenance work
- Build features without understanding the why
Let's collaborate to build something that makes a real difference for your business and your users.
💬 client-feedback.html
“Powerful craftsman!”
Michel Jansen - Owner of Kleinstesoepfabriek
“Reliable - engaged - result-oriented - will not just assume anything”
Wouter de Vries - Owner of World Nautic Center
“The website has turned out really well! It feels smooth, responsive works as it should, and it includes (micro)transitions that truly enhance the website.”
Olivier Heida - Designer at De Designpraktijk
“I genuinely believe that you are special in that (also partly commercial) way of thinking along.”
Pieter Boonstra - Owner of Boonstra Marketing
🏗️ recent-projects.html
Recent projects
villa-del-valle.jpg
Villa del Valle
Web design / Web development
Villa del Valle needed a website that would attract international guests to their beautiful villa on the Costa Blanca.
Working from their graphic designer's brand guidelines, I created a multilingual WordPress site with seamless booking integration.
world-nautic-center.jpg
World Nautic Center
UX consultancy / Web development / Design system
World Nautic Center is a leading watersports equipment retailer in the Netherlands.
After doing a UX review, I built a new front-end system that improved design consistency and user experience across their 10+ websites.
kleinstesoepfabriek.jpg
Kleinstesoepfabriek
Web development / E-commerce
Kleinstesoepfabriek is a soup company in Leek, NL that makes delicious soups from organic and fairtrade ingredients.
I built their e-commerce site with extensive WooCommerce customization.
Design by BrandMonks & ConversieKracht.
conversiekracht.jpg
Conversiekracht
Web development / WordPress
Conversiekracht is a conversion rate optimization agency from Groningen, NL that helps businesses turn more visitors into customers.
I built their new WordPress site with some cool interactive features, my favorite being a revenue calculator that helps visitors see exactly how much extra revenue they could generate.
Design by De Designpraktijk.
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FODM.app
Web development / Laravel / Livewire
FODM.app is a recipe manager for people who follow the FODMAP diet, like myself. It also works for managing histamine intolerance, diabetes-friendly meals, food allergies, and more!
This app is built in Laravel and Livewire.
leqrmenu.jpg
LEQR menu
Web design / Web development / Laravel
LEQR menu is a digital menu system for restaurants. It handles real-time availability updates, dynamic pricing, filtering by dietary preferences, and other interactive features that are not possible with traditional paper menus.
The initial Laravel app was developed by Laurens Kuiper. I designed and built the new landing page, and we're now working on exciting new features to help restaurants serve their customers better.
👨🏻💻 about-me.html
More about me
Back in 2012 I built my first website for my driving instructor. Terrible code, but seeing it work to help him get more traffic (hehe) felt amazing. That feeling never gets old.
These days, I'm selective about who I work with. I want to use my skills for organizations that actually matter - whether that's helping people, solving real problems, or making the world a bit better.
I'll ask the right questions, challenge assumptions when needed, and suggest improvements you might not have considered. My best clients love this collaborative approach.
The web should work for people, not against them. Ready to build something that actually matters?
When I'm not building websites, I'm probably spending my time:
- 🏄🏻♂️ Surfing
- 🤖 Playing with AI
- 🎧 Listening to a podcast
- 🔎 Searching for tracks to use in my DJ sets
